I've spent 10+ years growing companies and the last few years building the AI systems that make growth actually scale.
I didn't set out to become a freelancer. I set out to build things.
Early in my career I got obsessed with one question: why do some marketing programs compound over time while others flatline? That question took me through a decade of roles, from growing Klaviyo's organic traffic 400% year-over-year, to scaling JobGet's job seeker downloads by 150%, to rebuilding ConnectRN's entire acquisition engine from the ground up.
Along the way I noticed something: the marketers who win long-term aren't just good at running ads or writing emails. They're the ones who build systems: repeatable, automated, self-improving machines that keep working even when nobody's looking.
That realization is what pushed me toward AI. Not as a trend to follow, but as a genuine unlock. I started building agents and automated workflows that handle the tedious, time-consuming parts of growth so the strategic, creative work could get more attention. It changed how I operate, and it changed the results I was able to drive.
Going freelance was the natural next step. I've always been entrepreneurial at heart, and I wanted to take everything I'd built and learned and apply it directly, without the layers, the bureaucracy, or the slow-moving approval chains. Working with a small number of clients at a time means I'm always close to the work, always accountable to the numbers, and never phoning it in.
Outside of work I'm a former college athlete (Track and Field, UMass Amherst) with a background in Sociology and Criminology, which sounds like a weird combo until you realize that growth marketing is really just applied behavioral science with a spreadsheet attached. I'm based in the Boston area and work with clients across the US and beyond.
Because it's the biggest unlock in marketing right now and most teams aren't using it anywhere close to its potential. I completed Harvard's Agentic AI Intensive Program in 2026, where I built and deployed autonomous AI agents for real business workflows.
I bring that directly into every engagement: whether that's an automated reporting dashboard, a lead research agent, or an AI-assisted content engine that produces in hours what used to take weeks.
Education
Harvard Data Science Initiative
Agentic AI Intensive Program · 2026
UMass Amherst
B.A. Sociology · Data Analytics Certificate · 2012
Growth Marketing Manager
Grew organic entrances 400% YoY. Launched the Klaviyo for Non-Profits vertical.
Growth Marketing Manager
Built an event-based lifecycle program that doubled conversion rates. Ran a six-figure paid acquisition strategy across 6 channels.
Manager, User Acquisition
Led a team of 10 across paid, content, ASO, SEO, and affiliates. Grew job seeker downloads 150%.
World Travel
Took time to travel, recharge, and think clearly about what kind of work I actually wanted to do next. No regrets.
Manager, Demand Generation
Improved lead-to-hire conversion 200%. Boosted organic rankings 50%.
Manager, Growth Marketing
Managed a $1M+ monthly budget across all paid channels. Grew lead volume and revenue 10%+ month over month.
Senior Manager, Growth Marketing
Led growth strategy across paid, organic, and outbound. Built AI-driven marketing workflows.
Founder
Doing the work I love, for clients I respect, on problems that actually matter.
I'm always happy to have a real conversation about your growth challenges. No pitch, no pressure.
Book a free 30-min call